http://www.texindex.com.cn/   2016年8月17日 14:10  Wisdom product circle

　　In recent years, intelligent wearable device of the boom from bracelets, watches spread to the clothing market, many in the industry, in 2016, the research and development and sales of intelligent clothing will develop into a new fast track, which will also be covered in smart watches, apparel, such as intelligent glasses become intelligent wear the representative of a new round of development climax.

In front of the huge market prospects, many companies are involved in this field, all kinds of smart clothes emerge in endlessly.

Then what smart clothing market situation? Wisdom product circle for this reporter visited several smart clothing enterprises, and the market comb, hope to bring the reader to the further understanding of intelligent apparel market.

Admission players: science and technology enterprises and traditional situation

Into the market at present of smart clothing business is divided into two categories: one is science and technology enterprises, represented by Google, samsung, spirit force of science and technology, they are more inclined to make a breakthrough in technology of the industrial chain link through advanced technology and experience of ascension, and expand the market.

Spirit force of science and technology, for example, the heart rate measurement is one of the most anticipated function as a user, in order to achieve accurate measurement of small size, low power consumption at the same time, it requires very strong technical strength. Do eeg chip (eeg is one over one thousand of the ecg signal strength) is the spirit force of science and technology, on the electrode sensing technology has a long time, its advantage in the biological sensing technology and algorithm just meet this demand.

With this advantage, spirit force of science and technology in August this year launched a smart clothing with ecg monitoring - DynaFeed wisdom, combined with biological sensors and conductive nano fabric, heart rate, heart rate, heart, fatigue recovery index can be obtained, the heart age, aerobic/anaerobic exercise heart rate guidance information.

Another kind is the traditional clothing brand enterprise, in the clothing enterprise's view, traditional costumes with the creative intelligent technology will bring good opportunity, so the exploration of smart clothing are supposed to seek the transformation.

Lai shi te on investment intelligence type of science and technology, for example, in August 2015 to launch its first intelligent thermostat clothing, may be started at low temperature heating system, carbon nanofibers after electrify to transfer heat energy to keep warm, far infrared radiation way can be used to control cell phone via bluetooth connection APP and working hours for four hours.

It is said that sales is good, the raise 10000, sales of 10 million. Next will also introduce biological magnetic therapy and health protection clothing, heart rate, vest, etc.

Of course, compared with those from the newly built up technology hardware vendors, these traditional clothing brand enterprises have huge fan base and loyal users, more abundant brand market operation experience, distribution channel is relatively mature, no matter transmission dynamics, or penetration are much larger.

The market status quo: ideal is very plentiful, reality is very skinny

Despite the great prospects of smart clothing was favored by the industry, even predict Gartner report, smart clothes will be shipped in 2014 close to zero in the frozen jumped to 2016 expected 26 million, become intelligent wear one of the largest category of shipments.

But for now, smart garment industry did not was as good as expected. Including love, peas, guest at home and abroad, anta, NIKE, ADIDAS, LINING, as well as foreign d secret has intelligent wearable products appearance, but now many are to be tasted, this also is the present situation of the whole intelligent garment industry - conceptual products in succession, but no follow-up.

Although these traditional clothing enterprises are consciously to increase intelligence element, but no more practical direction.

Hongdou group, for example, the shenzhen branch of red bean intelligence, the smart bra, smart clothes are, invested tens of millions of money, but in addition to store some intelligent hardware products, on the smart clothing business and didn't find clear direction.

Wisdom stripping technology CEO Chen Lu pointed out: "including big clothing group such as red bean group, widely though, many of the traditional clothing enterprises to realize increase intelligent elements, but the lack of a clear industry architecture, also have no real direction."

And science and technology enterprises because of the brand influence, user group co., LTD., factors such as the lack of channels is difficult to get sales.

However, the key problem lies in intelligent garment industry has just started, whether technology or product are not mature. Only these function is not enough to impress the consumer.

And even the application field of sports health monitoring of most smart clothing strong performance is poor, because of the limitation of involving biological measurement sensor close to the skin, and displacement of movement caused by inaccurate measurement, comfortable degree is also affect the user experience of intelligent clothing.

In addition, this kind of smart clothing need often clean, however, both the sensor and batteries, attached to the soft clothing for the precision equipment water proofing property is really worrying.

Although we can be improved by means of waterproof coating, but its cost, washable, and high temperature in the washing machine problem of large-scale promotion of the solution are not yet available. Traditional garment processing process is already very mature at the same time, the subsequent matching is also a problem.

In addition, the high prices of intelligent clothing is also a major factor hindering the development of the market.

Hexoskin, for example, one set of intelligent vest that cost up to $400 (2500 yuan), domestic intelligence type technology of intelligent constant temperature clothing also wants 1000 yuan, the affiliated fittings are expensive.

Considering for ordinary consumers, at the same time general clothes is not durable, and even need to often buy a new fashion, this is also increase the price threshold, make smart clothing has more can only be used in special fields such as aerospace, military, professional sports, it is difficult to gain market in ordinary consumers.

In fact, smart clothing need to really walk into the mass market, the first premise is the price must be cheap enough.

Summary: the future is bright, the road is tortuous

Despite the current is also facing challenges, but intelligence is a inevitable trend, the progress of the technology will have a qualitative change, make the garment, beautiful, clean, smart and so on function advantage, people to this kind of popular trend and acceptance, will make the smart clothing become a mainstream choice.

From the aspects of industry, on the one hand, the brand company to keep up with the intelligent development to increase the product selling point, expand the market; On the other hand, jiangsu and dongguan is given priority to with the foreign trade of small companies affected by the economic order in the same is a big demand for transformation. These are all smart clothing development impetus.

Currently, smart clothes are in a preliminary exploration stage, no one company can completely control in this area. The smart clothing both in hardware and in software, there are a lot of room to improve.

But expanding in the field of smart clothing, it can't be happen overnight, it requires pioneer enterprise should not only have the courage, more to be ready to fight.

Smart clothing enterprises, therefore, on the one hand, need to actively seek innovation of core technology and application, make product have enough "selling point", on the other hand also need around consumer habits, to create more comfortable experience.

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Editor: emma

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